Authors Posts by Zvezdan Vukanović

Zvezdan Vukanović

Zvezdan Vukanović

Associate Professor, University of Donja Gorica, Montenegro

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EDUCATION Post-doctoral Fellowship, Faculty of Information, McLuhan Program in Culture and Technology – Coach House Institute (CHI), University of Toronto, 2008. Ph.D. Economics and Business Studies, John Naisbitt University, Belgrade, 2006. Dissertation: The Strategic positioning of BBC – British Broadcasting Corporation M.A. Media and Arts, University of Arts, University of Belgrade, 2004. Thesis: The Influence of Media Globalization on Organizational Culture of CNN B.A. Media and Art History, University of Victoria, BC, Canada, 1999. DOMINANT FIELD OF RESEARCH INTERESTS Communication and Journalism studies: Global media communication, Data Journalism, Online Journalism, TV Journalism, Introduction to Communication, Corporate Communication, Public Relations, Integrated Marketing Communications, Consumer Behavior, Brand Marketing, Corporate Social Responsibility, Corporate Reputation. New and digital (social media) content, culture and aesthetics: UGC – User Generated Content; folksonomies, tagging, new media interface, digital aesthetics, cyber and internet culture, information aesthetics and visualization, Creative Commons; free culture; participatory culture; SMS; tagging; virtual communities; networks; smart mobs; RSS; collaborative learning, Crowdsourcing, tipping point, narrowcasting, microcasting, prosumerism, egocasting. New and digital media technologies: multimedia; hypermedia; Internet TV; Interactive TV; Web Media, IP TV; Mobile/Cellular TV, On demand media, Immersive media, Ubiquitous Media, Social Media, Smart TV, 4 G LTE – Long Term Evolution; Mobile TV, Web Media 2.0; Web 3.0, Web 4.0, Web 5.0, Media content monetization, Cloud media, Locative Media, Intelligent digital billboard advertising, Media interface; SOA – Software Oriented Architecture; WOA – Website Oriented Architecture; Cloud Computing; Media Content Repurposing; OTT – Over the top Television; Ambient TV; Penta-play bundling systems, Broadband media, WOT – Web of Things, IOT – Internet of Things. Macro and micro economic aspects of media industry, media economics, media entrepreneurship and corporate management, marketing and PR: two sided markets with network (externalities) effects in media; multi-platform media distribution, media convergence, media innovation, content and strategy; ICT business and industry; media globalization, Micropayment in online news industry, Media Concentration, PR – Public Relations, Brand extension, Cyber and Media Brand Management, 3D advertising, Lateral Marketing Strategy, Integrated Marketing Communications, Consumer Behavior, International Business, Strategic Management, CSR – Corporate Social Responsibility, Stakeholder and Shareholder Strategy, Competitive Advantage, Strategic Leadership, Complementors, Co-opetiton, Information Asymmetry, Stock market Crash Prediction. OTHER POSITIONS Executive Director, Journal of Creative Industries and Cultural Studies, Lisbon, Portugal, 2016 - Present Coordinator, The International Media Management Academic Association, January 2015 - Present President of the Center for Young Scientists – Montenegrin Academy of Sciences and Arts, 2014 Postdoctoral Fellow, Faculty of Information, McLuhan Program in Culture and Technology – Coach House Institute (CHI), University of Toronto, 2008 UNDERGRADUATE COURSES Corporate Communication – University of Donja Gorica, Faculty of Humanistic Studies, Montenegro 2014-Present. Economy and Management of New Media – University of Donja Gorica, Faculty of Humanistic Studies, Montenegro 2014-Present. Economy and Management of New Media – University of Donja Gorica, Faculty of International Economics, Finance and Business, Montenegro (2009-Present) Network Economy in Media Industry and Business – University of Donja Gorica, Faculty of Information Studies and technologies, Montenegro (2009-Present) Marketing Research – School of Business and Economics, Thompson Rivers University, Canada (2008-2009) Strategic Management – School of Business and Economics, Thompson Rivers University, Canada (2008-2009) Consumer Behaviour – School of Business and Economics, Thompson Rivers University, Canada (2008-2009) Integrated Marketing Communications – School of Business and Economics, Thompson Rivers University, Canada (2008-2009) International Business – School of Business and Economics, Thompson Rivers University, Canada (2008-2009) POST-GRADUATE COURSES Global media, – University of Donja Gorica, Faculty of Humanistic Studies, Montenegro 2014. Mass Communication and New Media – University of Donja Gorica, Montenegro 2014. MONOGRAPHS 1. Zvezdan Vukanovic, (2007). The International Edition: “Who’s Who of World’s Leading Experts in IDTV, Media Management and Economics, IAMM – The International Academy for Media Management, Montenegro. ISBN 978-86-908183-1-0 2. Zvezdan Vukanovic, (2009). Television and Digital Media in the 21st Century: New Business, Economic and Technlogoical Paradigms, Novi Sad: Media Art Service International. ISBN 978-86-85831-16-4 3. Zvezdan Vukanovic and Paulo Faustino (2011). Managing Media Economy, Media Content and Technology in the Age of Digital Convergence, 1st Edition, Lisbon: Media XXI. ISBN 978-9940-25-039-3 4. Zvezdan Vukanovic and Paulo Faustino (2011). Managing Media Economy, Media Content and Technology in the Age of Digital Convergence, 2nd Edition, Lisbon: Media XXI. ISBN 978-9940-25-039-3 5. Zvezdan Vukanovic, Angela Powers and George Tsourvakas. (2015). Consumption and Branding Value Networks in New Media Markets, Lisbon: Media XXI. ISBN 978-989-729-143-2 6. Zvezdan Vukanovic, Angela Powers and George Tsourvakas (2015). Trends, Mobility and Impact of Organizational and Financial Networks on Media Markets, Lisbon: Media XXI. ISBN 978-989-729-144-9 7. Zvezdan Vukanovic, Angela Powers, George Tsourvakas and Paulo Faustino (2015). Redefining Disruptive Innovation and Added Value Networks in Media Business and Policy, Lisbon: Media XXI. ISBN 978-989-729-145-6 8. Zvezdan Vukanovic, Steve Wildman and Jean Baptiste Lesourd, New Media Industry, 2013, Lisbon: Media XXI 9. Zvezdan Vukanovic, Foreign Direct Investment Inflows into the South East European Media Market, 2016, Heidelberg, New York, London: Springer Science+Business Media. ISBN 978-3-319-30510-3 BOOKS 1. Zvezdan Vukanovic (2003). The Role of Strategic Leadership in the Management of Media, Marketing and Communication Political Election Campaign, Cetinje: Obod, Montenegro. ISBN 86-305-0408-0 2. Zvezdan Vukanovic, (2004). The Influence of Media Globalization and Organizational Culture on Strategic Management of CNN, Podgorica: Oktoih, Montenegro. ISBN 86-7659-320-5 3. Zvezdan Vukanovic (2006). Strategic Management & Marketing Positioning of PSB-Public Service Broadcasting: Comparative Analysis of BBC, RTCG-Montenegrin Radio Television and RTS-Serbian Radio Television, Podgorica: IAMM – International Academy for Media Management, Montenegro. ISBN 86-908183-0-8 BOOKS CHAPTERS IN MONOGRAPHS 1.Zvezdan Vukanović, "The necessity of HR education in PBS-Public Broadcasting Service” in Dragan K. Vukčević (Editor), “Education and media”, Division of Social Science, Montenegrin Academy of Sciences and Arts, Podgorica, 2008, 155-170. ISBN 978-8672-15-210-4 2.Zvezdan Vukanovic, “Global Media Paradigm Shift: Strategic Management of New/Digital Media in New/Digital Economics” in Alan Albarran, Paulo Faustino and Rogerio Santos The Media as a Driver of the Information Society, Media XXI, Lisbon, 2009. ISBN media XXI 978-989-8143-18-1; USBN UCEditora 978-972-54-0236-8 3.Zvezdan Vukanović, “The Media Culture and and the Culture of Dialogue”, in Nenad Vuković (Editor), Montenegro in the 21st Century: In the Era of Competitiveness”, Cultural Environment, Special Editions, Book 73, Podgorica 2010, Volume 9, 131-152. ISBN 978-86-7215-245-6 4.Zvezdan Vukanovic, "Managing Social Media Value Networks: From Publisher (Broadcast) to User-Centric (Broadband-Narrowcast) Business Models" in Mike Friedrichsen and Wolfgang Mühl-Benninghaus, Media Management and Social Media Business: Value Chain and Business Models in Changing Media Markets, Springer Science + Business media, Berlin, 2014. ISBN 978-3-642-28897-5 5.Zvezdan Vukanović, “Converging technologies and diverging market trends of in-ternet /web and Traditional media,” Media Convergence Handbook - Vol. 2, Lugmayr, Artur, Dal Zotto, Cinzia, (Eds.), 2015. Springer, ISBN 978-3-642-54486-6 ARTICLES IN INTERNATIONAL REFEERED JOURNALS • Zvezdan Vukanović, “Global Paradigm Shift: Strategic Management of New and Digital Media in New and Digital Economics”, was the most downloaded European article in 2009 at the International Journal on Media Management, April 2009, Volume 11, Issue 2. 81 – 90. ISSN: 1424-1277 • Zvezdan Vukanović, "New Media Business Models in Social and Web Media", Journal of Media Business Studies, Volume 8, No. 3 (Fall 2011), 51-67. ISSN 1652-2354 • Zvezdan Vukanović, “Exploring and Crossing Communication and Media Industry Frontiers: Creating a Strategy to Expand Foreign Direct Investment (FDI) Inflow in SEEC”, Eurolimes, Journal of the Institute for Euroregional Studies “Jean Monnet” European Centre of Excellence University of Oradea and University of Debrecen, Volume 12, Communication and European Frontiers, Autumn 2011, 61 - 87. ISSN: 1841 – 9259 INVITED LECTURES AND PRESENTATIONS • “The economic profiles and perspectives of the FDI inflows to SEECs media markets via hybrid FDI business model”, 12th World Media Economics & Management Conference, Gabelli School of Business, Fordham University, New York, 2016. • “Towards the digital media business model paradigm shift: From static to dynamic digital ecosystem”, 12th World Media Economics & Management Conference, Gabelli School of Business, Fordham University, New York, 2016. • “Converging technologies and diverging market trends of internet and web media (Search engine & Social networking sites) and Traditional media, 6th International Media Management Academic Association Conference, Universidade Nova de Lisboa, 2013. • “Managing User-Centric Business Models in Social Media Value Networks”, 10th World Media Economics & Management Conference, Department of Journalism & Mass Communication, School of Economics – Faculty of Law, Economics & Political Sciences, Aristotle University of Thessaloniki, 2012. • “Managing Media Economy and Digital Content”, International Conference on Business, research & Emergent Markets in Audiovisual Industry, Faculty of Human and Social Sciences New University of Lisbon, 2011. • “Media Economy and Business in the Age of Digital Convergence”, 9th International Scientific Conference “The Age of Knowledge”, Faculty of Management, Novi Sad, Serbia, 2011. • “Main aspects of increasing competitiveness among Montenegrin media companies”, International Conference “20 Years of the Independence of Ukraine and 5 Years of the Independence of Montenegro”, Montenegrin Academy of Sciences and Arts – Center of Young Scientists and National Academy of sciences of Ukraine, 2011. • “Quantitative and Qualitative Analysis”, 101st AEA – Applied Econometric Association Conference, “Media Studies & Communication: Research Approaches & Econometric Analysis”, Porto University, 2011. • “Social-Web Media ®Evolution: Marshalling a New Media Age, EMMA Conference 2011, “Restructuring and Reorientation: Global and Local Media After The Recession”, Faculty of Journalism, Lomonosov Moscow State University, 2011. • “New Paradigm Models in Digital Media Business”, EuroITV 2010 – 8th European Conference on Interactive TV, “web.sharing.tv.content”, 9-11 June 2010, Tampere University of Technology and TAMK – University of Applied Sciences, Finland. • “The Culture of Media and Dialogue” - Montenegro in the 21st Century: In the Age of Competitiveness, The Montenegrin Academy of Sciences and Arts, 8 April 2010. • “The Present and Future of IPTV and Mobile TV Markets”, EMMA - “The Present and Future of IPTV and Mobile TV Markets”, EMMA Conference 2010, “The Changing Ecology of the Media”, University of Westminster. •The 8th WMEMC - The World Media Economics and Management Conference: Media as a Driver of Information Society, The University of Lisbon, Portugal, 21-24 May 2008. •”Developing enhanced interactive digital TV features as a brand extension strategy”, University of Toronto, August 2007. • The Fifth European Conference on Interactive TV and Video: Interactive TV: A Shared Experience, EUROITV 2007 - The University of Amsterdam, 2007. • MIT5 International Conference: Creativity, Ownership and Collaboration in the Digital Age, MIT – Massachusetts Institute of Technology, Boston, April 27-29, 2007. • Conference on Education and Media: The Necessity for professional education of media staff at Public Broadcast Services, The Montenegrin Academy of Sciences and Arts, December 2006. • The Fourth European Conference on Interactive TV and Video: Beyond Usability, Broadcast, and TV, EUROITV 2006, ELTRUN-the E-Business Center, Athens University of Economics and Business, Greece. CONFERENCE PROCEEDINGS 1. Zvezdan Vukanovic, “A strategic perspective on the use of digital and enhanced ITV as brand extension”, In Proceedings of 4th European Conference on Interactive Television, Department of Management Science and Technology, Athens University of Economics and Business (AUEB), May, 2006. 2. Zvezdan Vukanovic, “An examination of the new paradigm shift facing IDTV stations”, In Proceedings of 5th European Conference on Interactive Television, The Centre for Mathematics and Computer Science, The University of Amsterdam, May 2007. 3. Zvezdan Vukanovic (2008). The Necessity of professional education for media staff at Public Broadcast Services, Proceedings of Conference on Education and Media, Montenegrin Academy of Sciences and Arts, Social Science Department, Vol. 34, pp. 155 – 170. 4. Zvezdan Vukanovic, “New Paradigm Models in Digital Media Business (IPTV and Mobile TV)”, Proceedings of EuroITV 2010 Conference: “web.sharing.tv.content”, Tampere University of Technology, pp. 41-44 BOOK REVIEWS 1. Zvezdan Vukanovic, Moving Data: The iPhone and the Future of Media, Pelle Snickars and Patrick Vonderau, eds., New York: Columbia University Press, International Journal of Digital Television, Volume 4, Number 3, 2013. 362-364, ISSN: 2040-4182 2. Zvezdan Vukanovic Digital Technology and the Future of Broadcasting: Global Perspectives New York, Routledge, 2015, 252 pp., $163 (hardback), ISBN 978-1138891227. International Journal on Media Management, Volume 18, 2016 - Issue 3-4, Pages 183-185, ISSN: 1424-1277 (print); 1424-1250 (web) PEER REVIEWER FOR ACADEMIC JOURNALS AND PUBLISHERS 1. Journal of Media Economics, Taylor & Francis, Inc., 325 Chestnut Street, Suite 800, Philadelphia, PA 19106. International refereed journal abstracted/indexed in: Scopus; Cabell's Directory of Publishing Opportunities in Management; ComAbstracts; ComIndex; EBSCOhost Online Research Databases; Econlit; International Bibliography of the Social Sciences; ISI: Current Contents/Social & Behavioral Sciences; ABI/INFORM, Business Source Elite, Journal Citation Reports Social Science; LexisNexis; Nordicom Finland; RePEc; Communication & Mass Media Index; Social Sciences Citation Index; PAIS International and Social SciSearch. 2. Journalism and Mass Communication Quarterly, the flagship journal of the the field's premier association for faculty and scholars - Association for Education in Journalism and Mass Communication. International refereed journal abstracted/indexed in: Scopus, Social Science Citation Index, ABI/INFORM, American History and Life, Film & Television Literature Index, Humanities Abstracts, Academic Search Premier, International Bibliography of Social Sciences, Periodicals Index Online , Business Source Elite, ComAbstracts, Communication & Mass Media Index, EBSCO Education Source, Geobase, Historical Abstracts, International Political Science Abstracts, Library and Information Science Abstracts, PAIS International, Political Science Complete, Sociological abstracts, vLex, Worldwide Political Science Abstracts 3. Management Communication Quarterly, SAGE Publications International refereed journal abstracted/indexed in: Scopus, Social Science Citation Index, ABI/INFORM, Business Source Elite, ComAbstracts, Communication & Mass Media Index, EBSCO Education Source, Psycinfo, Social services abstracts, Sociological abstracts, Worldwide Political Science Abstracts 4. New Media & Society, SAGE Publications International refereed journal abstracted/indexed in: Scopus, Social Science Citation Index, Film & Television Literature Index, Academic Search Premier, International Bibliography of Social Sciences, ComAbstracts, Communication & Mass Media Index, International Political Science Abstracts, Linguistics & Language Behavior Abstracts, MLA - Modern Language Association Database, Political Science Complete, Psycinfo, Sociological abstracts, Worldwide Political Science Abstracts 5. Convergence: The International Journal of Research into New Media Technologies, SAGE Publications International refereed journal abstracted/indexed in: Social Science Citation Index, Film & Television Literature Index, ComAbstracts, Communication & Mass Media Index, Communication_Abstracts, British Education Index; Compendex; Scopus; Zetoc. 6. International Journal of Digital Television, Intellect Books, The Mill, Parnall Road, Fishponds, Bristol, BS16 3JG, United Kingdom International refereed journal abstracted/indexed in: Film and Television Literature Index; Film and Television Literature Index (with FT); TOC Premier; ProQuest High Technology and Aerospace; British Humanities Index; ProQuest Technology Journals, Scopus. Bristol, UK. 7. Springer Science + Business Media, Edition, Media Business and Innovation - Berlin, Germany and New York, USA. MEMBERSHIP IN PROFESSIONAL AND ACADEMIC ASSOCIATIONS •Scientific Committee Member of the International Media Management Academic Association (IMMAA) 2015 Conference, Lomonosov Moscow State University, Faculty of Journalism, September 17-18, 2015. •Planning Committee Member of The 10th Global Communication Association Conference, Digital Transformation Media Management, Digital Education, Media Convergence, and Globalization, Berlin, Germany July 16-18, 2015, Stuttgart Media University and Humboldt School Digital Management University. •Scientific Committee Member of the International Media Management Academic Association (IMMAA) 2013 Lisbon, Portugal, Universidade Nova de Lisboa / New University of Lisbon May 3-4, 2013. •Scientific Committee Member of the International Media Management Academic Association (IMMAA) 2014 Conference, University of Navarra, Pamplona, Spain, October 24 – 25, 2014. •Scientific Committee Member of the 10th World Media Economics and Management Conference, Aristotle University, Thessaloniki, Greece, 2012. •External Advisor on the project "Social Media and the transformation of Cultural Production" at the Dutch National Scientific Council, The Faculty of Humanities, University of Amsterdam (2011-Present) •Member of the EMMA – The European Media Management Association, Jonkoping International Business School, Sweden. •Member and President of the Center of Young Scientists of the Montenegrin Academy of Sciences and Arts – 2011 – Present •Member of the Editorial Advisory Board of distinguished scholars of the Book Series on Business Innovation and Disruption (2011-Present), Media XXI Publishing Company, Lisbon, Portugal – 2011 - Present •Associate Editor for South-East Europe, Media XXI Publishing Company, Lisbon, Portugal – 2011 –Present

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