Huailiang Li is Professor and Dean of the Institute for a Community with Shared Future at Communication University of China. He also serves as the Director of National Research Base for International Cultural Trade, is a member of the National Committee of Experts on Public Cultural Construction, Vice President of Chinese Association of Media Economics and Management, and a member of the review committee of National Cultural Industry Foundation and Five One Project. In 2015, Li was awarded the Outstanding Contribution to Media Economics and Management in China. He has published more than one hundred articles on international cultural trade and cultural industries in many leading academic journals and newspapers including ‘Qiushi Journal’. He has led and completed thirty research projects and published twelve books including ‘Contemporary Cultural Trade and Cultural Competition’.